Episode: The Two Plans Every Club Needs — Why the Strategic Plan Has to Come Before the Master Plan Clubs routinely commit twenty-five million dollars or more to renovation campaigns built on assumptions no one has tested, agreed on, or written down. The strategic plan and the master plan are not interchangeable documents — they […]
Author: golfclubhousedesign
What the Plateau Burned Down
Wildfire, Insurance, and the Clubhouses Nobody Wants to Rebuild A meaningful number of golf clubhouses across the American West, the Carolinas, and increasingly places nobody used to worry about are now functionally uninsurable at the coverage levels their boards assume they have — the policies still get renewed, the signatures still get made, but the […]
The Empty Wing
Episode: The Empty Wing — What Abandoned Spaces Reveal About a Club’s Past and Future Walk through enough old clubhouses and you’ll find it within the first ten minutes: the wing the GM gestures at vaguely before moving on, the room with a brass plaque announcing a function that hasn’t existed in fifteen years, the […]
The Last Ten Percent Eats the Project
Why Punch Lists Destroy Clubhouse Projects and How to Manage the Closeout Phase On a thirty-million-dollar clubhouse renovation, the punch list alone can run three hundred to five hundred items — and that’s not a sign of bad construction, it’s the nature of finishing a technically dense building at this level of quality. Yet the […]
Three Drinks, Three Rooms, One Building
The Simplest Test for Whether Your Clubhouse Actually Works Most private clubs in America can deliver one of three essential drink experiences their membership needs. A handful deliver two. Almost none deliver all three — and the gap between one and three is the difference between a venue members visit for occasions and a building […]
The Award Submission Tells On You
Episode: The Award Submission Tells On You — What the Clubhouse of the Year Entry Actually Reveals About Your Project Golf Inc.’s Clubhouse of the Year competition has been running for thirty years, and the cumulative archive of winners represents one of the only longitudinal records of how clubhouse design has evolved in America. The […]
The Best Clubs have the Worst Coffee
Episode 135 What Clubs Prioritize, What They Ignore, and What It Reveals Some of the most beautiful clubhouses in America serve drip coffee from a banquet urn. The dining room is exquisite. The art is curated. The wine cellar is illuminated from below. And the most-consumed beverage in the entire building, touched by members every […]
The Cart Barn Nobody Sees — The Most Operationally Critical Building on the Property
Episode 136 A typical private club operates 60–120 golf carts representing $500K to over $1M in asset value, plus support equipment that rivals a small commercial trucking operation. And in most clubs, all of it is housed in a building designed like a glorified storage shed. This episode makes the case that the cart barn, […]
The Head Pro Was Never in the Room
Episode: The Head Pro Was Never in the Room — Why Operations Lose to Aesthetics in Clubhouse Design On most clubhouse projects, the head golf professional sees the bag drop design for the first time when the construction drawings arrive — and the F&B director discovers the kitchen layout when the equipment schedule lands in […]
The Bartender Saved the Afternoon — Why the Building Is Not Enough
Episode 134 Built around Antonia Hock’s essay “I Just Joined One of The World’s Most Exclusive Private Clubs. Here Is What Fell Apart.” Hock is the founder and president of The AHA Group, a global experience architecture firm serving ultra-luxury markets, and the former global head of the Ritz-Carlton Leadership Center. Her essay documents the […]