Author: golfclubhousedesign

The Broker Who Knows Your Members

Why the Residential Real Estate Market Around Your Club Is Telling You More Than Your Board Realizes There is a person within fifteen minutes of your gate who knows more about your club’s actual market position than your board president does — and your club has almost certainly never had a substantive conversation with them. […]

The Kitchen You Can See

Episode: The Kitchen You Can See — Why Open Kitchens Are Now Expected — and Why Most Clubs Get Them Wrong By the mid-2010s, the visible kitchen had stopped being a differentiator in contemporary dining and become a baseline expectation — yet most private clubs are still cutting holes in walls and calling it an […]

What the Vendor Sees

Episode: What the Vendor Sees — The Industry Intelligence Network Your Board Never Taps The wine rep who’s been servicing clubs in your region for eighteen years knows which boards are about to fire their GM, which clubs are substituting cheaper products under the same menu prices, and which operations are quietly stretching payables to […]

The Twelve-Mile Bubble — Why Your Real Market Is Drive Time, Not Demographics

Most private club boards assume they compete within a metropolitan area, a regional reputation, or a demographic archetype. The actual competitive boundary is a drive-time radius of roughly twelve to eighteen minutes from your front gate — and inside that boundary, the total pool of households that can afford sustained full-service club membership, haven’t already […]

The Strategic Plan Without Numbers Is Just an Opinion

Why Most Club Plans Are Aspirations in a Binder Most private clubs spend between seventy-five and two hundred thousand dollars on a strategic plan that nobody uses to make real decisions. The leather-bound, consultant-facilitated, member-survey-informed document sitting on the GM’s credenza is not a strategic plan — it’s an opinion in a binder. This episode […]

What “Raising the Bar” Actually Costs

The Architectural Reality Underneath the Trends Built around Chris Lewis’s article “Changing golf clubhouses to meet member expectations,” which ran in the July/August 2026 issue of Golf Inc. and featured insights from Susan Castor of Castor Design Associates and Brian Doerr of Strategic Club Solutions. The article catalogs the trends reshaping the private club industry […]

Strategic Plans Don’t Die. They Expire.

Episode: Why Every Strategic Plan Has a Calibration Window, and What Happens When You Miss It Median initiation fees rose seventy-two percent between 2019 and 2022 in many markets, yet clubs across the country are still using pre-pandemic strategic plans to justify eight-figure capital projects. A strategic plan is not a document — it is […]

Don’t Hire Without the Mandate

Episode: Don’t Hire Without the Mandate — Why the Four-to-Seven-Goal Framework Determines Whether Your Next GM Succeeds or Fails The average private club GM tenure is three to four years — and in most cases, the departure has nothing to do with the candidate. Boards conduct six-month searches, sign contracts, hold receptions, and send press […]