Author: golfclubhousedesign

Most private club boards assume they compete within a metropolitan area, a regional reputation, or a demographic archetype. The actual competitive boundary is a drive-time radius of roughly twelve to eighteen minutes from your front gate — and inside that boundary, the total pool of households that can afford sustained full-service club membership, haven’t already […]

Why Most Club Plans Are Aspirations in a Binder Most private clubs spend between seventy-five and two hundred thousand dollars on a strategic plan that nobody uses to make real decisions. The leather-bound, consultant-facilitated, member-survey-informed document sitting on the GM’s credenza is not a strategic plan — it’s an opinion in a binder. This episode […]

The Architectural Reality Underneath the Trends Built around Chris Lewis’s article “Changing golf clubhouses to meet member expectations,” which ran in the July/August 2026 issue of Golf Inc. and featured insights from Susan Castor of Castor Design Associates and Brian Doerr of Strategic Club Solutions. The article catalogs the trends reshaping the private club industry […]

Episode: Why Every Strategic Plan Has a Calibration Window, and What Happens When You Miss It Median initiation fees rose seventy-two percent between 2019 and 2022 in many markets, yet clubs across the country are still using pre-pandemic strategic plans to justify eight-figure capital projects. A strategic plan is not a document — it is […]

Episode: Don’t Hire Without the Mandate — Why the Four-to-Seven-Goal Framework Determines Whether Your Next GM Succeeds or Fails The average private club GM tenure is three to four years — and in most cases, the departure has nothing to do with the candidate. Boards conduct six-month searches, sign contracts, hold receptions, and send press […]

Episode: Mission and Vision Are Dead — Why Purpose and Core Values Are Replacing the Old Strategic Planning Framework Walk into the boardroom of almost any private club in America and you’ll find two framed documents that nobody at the club can quote — not the board president, not the GM, not the membership chair. […]

Episode: The Construction Communication Vacuum — Why Silence During Renovation Costs More Than the Renovation On an eighteen-to-thirty-month renovation, members are paying full dues, often plus a capital assessment, while losing access to spaces they use daily — and most clubs respond to that sustained pressure with a paragraph at the bottom of the monthly […]

Episode: The Two Plans Every Club Needs — Why the Strategic Plan Has to Come Before the Master Plan Clubs routinely commit twenty-five million dollars or more to renovation campaigns built on assumptions no one has tested, agreed on, or written down. The strategic plan and the master plan are not interchangeable documents — they […]

Wildfire, Insurance, and the Clubhouses Nobody Wants to Rebuild A meaningful number of golf clubhouses across the American West, the Carolinas, and increasingly places nobody used to worry about are now functionally uninsurable at the coverage levels their boards assume they have — the policies still get renewed, the signatures still get made, but the […]

Episode: The Empty Wing — What Abandoned Spaces Reveal About a Club’s Past and Future Walk through enough old clubhouses and you’ll find it within the first ten minutes: the wing the GM gestures at vaguely before moving on, the room with a brass plaque announcing a function that hasn’t existed in fifteen years, the […]