Welcome to the Experience in Golf Clubhouse Design podcast, where we uncover the fascinating world of golf clubhouse design and its profound influence on member lifestyles. Join us as we delve into the realms of architecture and interior design, unveiling the concepts and details that contribute to the success of a golf clubhouse and resort. Together, we’ll explore the intricate aspects of golf proshop design, fitness facilities, and dining experiences, and discover how these elements shape the ultimate golfing experience. Today, we’re talking about money—but not just any kind. We’re exploring how private golf clubs are financially thriving post-pandemic, the strategic governance that keeps them on track, and how this financial health translates into exceptional member experiences and better clubhouse design decisions. We are diving into an article in Golf Inc. titled “What’s driving P and L at private golf clubs?” by Chris Lewis.
The pandemic dramatically transformed how we think about leisure, work, and community spaces. When COVID-19 restrictions limited traditional social venues, private golf clubs experienced something remarkable – a membership surge unlike anything seen in decades. Golf, being an outdoor activity where social distancing comes naturally, suddenly became not just a hobby but a sanctuary. Club membership waitlists grew exponentially, with many exclusive clubs reporting 200% to 300% increases in applications. This wasn’t just people looking for a place to play golf; this was people seeking community during an isolating time. What we’ve witnessed is the emergence of the golf club as the quintessential “third place” – a concept sociologists use to describe important social environments beyond home and workplace. With remote work blurring the lines between professional and personal life, clubs have evolved from weekend retreats to daily hubs of activity.
Members aren’t just arriving for tee times anymore. They’re coming earlier, staying later, and using the clubhouse in entirely new ways. This shift has profound implications for clubhouse design and functionality. The traditional model of a formal dining room and locker facilities no longer suffices. Today’s clubs are seeing demand for all-day, multifunctional spaces. Morning coffee stations transition to afternoon work areas where members can take Zoom calls between rounds. Casual dining areas accommodate both business lunches and family dinners. Lounge spaces feature charging stations, comfortable seating for socializing, and flexible arrangements that adapt throughout the day. Perhaps most telling is how usage patterns have changed. Pre-pandemic, many clubs saw distinct usage peaks – weekend mornings for golf, Friday evenings for dinner. Today, the activity curve has flattened, with consistent usage throughout the week. Members are treating clubs as extensions of their living rooms and home offices, creating a steady flow of activity from sunrise to sunset.
Architects and designers are responding by reimagining traditional spaces. The stuffy card room has evolved into multi-use lounges with comfortable seating arrangements that facilitate both conversation and laptop work. Dining areas feature a mix of traditional tables, high-tops, and bar seating to accommodate various social preferences. Outdoor spaces have become premium real estate, with expanded patios, fire pits, and covered areas allowing for year-round use. What’s particularly interesting is how this shift affects the entire member experience. When people spend more time at the club, they expect more from it – better Wi-Fi, more varied food options, comfortable workspaces, and activities for family members of all ages. The clubhouse is no longer just a place to change shoes and grab a sandwich; it’s become a lifestyle hub demanding thoughtful, flexible design solutions.
The financial equation at private golf clubs has shifted dramatically in recent years, creating what industry veteran Peter Nanula aptly calls “a rising tide that lifts all boats.” This tide begins with membership growth – the fundamental engine driving club prosperity. When membership rosters expand, the financial impact is both immediate and substantial. Every new member brings initiation fees that bolster capital reserves, plus ongoing dues that enhance operating budgets. But the real magic happens in the multiplier effect – more members generate increased spending across all revenue centers, from food and beverage to pro shop sales, guest fees, and programming. As Nanula explains in the Golf Inc. article, “More members means more dues revenue, which enables more services, better course conditions, enhanced amenities, and improved staff compensation.” This creates a positive feedback loop where financial health enables superior experiences, which in turn attracts more members.
For clubhouse design and operations, this financial uplift creates both opportunities and imperatives. With stronger balance sheets, clubs can invest in the facility upgrades that today’s members expect. We’re seeing renovation projects that might have been deferred for years suddenly moving forward – updated locker rooms, expanded casual dining venues, modernized fitness facilities, and family-friendly spaces. What’s particularly interesting is how these design decisions are increasingly shaped by demographic considerations. The membership surge isn’t just about quantity – it’s bringing younger demographics into the club ecosystem. Millennials now represent the fastest-growing membership segment at many clubs, and they bring distinctly different expectations than previous generations.
These younger members seek diversity in their club experience. Golf remains central, but it’s just one component of what they value. They expect modern fitness facilities with the latest equipment and class offerings. They want casual dining options with contemporary menus and craft beverage programs. They’re looking for programming that engages their entire family, from kids’ activities to social events. From a design perspective, this requires a fundamentally different approach to space planning and amenities. The formal dining room that might have been the centerpiece of a clubhouse twenty years ago now shares importance with casual gathering spaces, outdoor dining areas, and multifunctional rooms that can host everything from wine tastings to children’s birthday parties.
Technology integration has become non-negotiable as well. Robust Wi-Fi throughout the property, mobile ordering capabilities, digital communications, and smart building systems aren’t luxuries anymore – they’re baseline expectations for the modern member. When clubs have healthy financials, they can invest in these digital transformations that significantly enhance the member experience. Perhaps most significant is how financial prosperity enables clubs to break free from reactive, short-term thinking. Clubs with strong membership demand and healthy reserves can develop comprehensive master plans that look five, ten, even twenty years ahead. They can sequence facility improvements strategically rather than addressing only the most urgent needs.
This long-range planning leads to more cohesive, thoughtful design solutions – clubhouses that evolve purposefully rather than through a series of disconnected projects. When the membership engine is running smoothly, the entire club benefits from the ability to design for future needs rather than simply patching current problems. When we talk about governance in private golf clubs, we’re really examining two distinct approaches – operational governance and strategic governance. While they sound similar, the difference between them can determine whether a club merely survives or genuinely thrives over the long term. Operational governance focuses on the day-to-day management – addressing immediate concerns, monitoring current budgets, and maintaining existing facilities. It’s necessary, but limited in scope. Strategic governance, by contrast, takes the long view – creating vision, establishing multi-year plans, and making decisions today that will benefit the club for decades to come.
The challenge many clubs face stems from their board structure. With directors typically rotating every few years, institutional knowledge can be lost, and the temptation to focus on short-term wins becomes strong. As Chris Davis points out in the Golf Inc. article, this rotation often creates a pattern where “each board wants to leave its mark,” sometimes at the expense of consistent, long-term development. Clubs that excel in strategic governance typically share several best practices. First, they prioritize educating both board members and the general membership about capital funding models. When members understand the relationship between dues structures, capital reserves, and facility maintenance, they’re more likely to support necessary investments rather than pushing for artificially low dues that ultimately compromise the club’s future.
Second, successful clubs create and maintain multi-year strategic plans that transcend individual board tenures. These plans become living documents that guide decision-making regardless of who sits on the board. They establish clear priorities for capital improvements, membership development, programming evolution, and financial targets that keep the club moving forward consistently. Third, these clubs often implement governance structures that ensure continuity. This might mean staggered board terms, formalized transition processes, or standing committees with longer-serving members who maintain the thread of institutional knowledge. Some clubs have even moved to professional boards that include outside experts in finance, hospitality, or real estate development alongside member representatives.
The impact of strategic governance on clubhouse design cannot be overstated. When a club commits to a coherent long-term vision, design decisions become more intentional and integrated. Rather than a series of reactive renovations – updating a locker room one year, expanding the dining room the next – the club can develop a comprehensive master plan that addresses how spaces relate to each other and how the facility will evolve over time. This approach leads to clubhouses that feel purposeful rather than piecemeal. Architectural styles remain consistent. Traffic flows work harmoniously. Spaces transition logically from one to another. The entire property reflects a unified vision rather than the changing priorities of successive boards.
Perhaps most importantly, strategic governance creates the stable foundation necessary for truly innovative design choices. When clubs operate from a position of financial security and long-range planning, they can explore forward-thinking concepts – flexible spaces that adapt to changing usage patterns, sustainable systems that reduce operating costs over time, or distinctive architectural elements that become signature features of the property. The most successful clubs view their facilities not as fixed assets but as evolving environments that should anticipate member needs rather than merely responding to them. This proactive approach requires the kind of consistent, visionary leadership that only strategic governance can provide. Today’s progressive golf clubs are discovering that collective power yields exceptional results, especially when it comes to operational efficiency and technology adoption. One of the most significant trends reshaping club finances is the strategic use of group purchasing organizations, or GPOs. These collaborative networks allow independent clubs to leverage collective buying power typically reserved for large corporate entities.
As Matthew Galvin notes in the Golf Inc. article, many clubs are joining forces through GPOs to secure substantial discounts on everything from food and beverage supplies to furniture, fixtures, and equipment. This approach can reduce operational expenses by 10-15% without sacrificing quality – a considerable sum when you’re managing multimillion-dollar budgets. Beyond purchasing power, forward-thinking clubs are embracing sophisticated software solutions that streamline operations and provide crucial business intelligence. Platforms like Club Benchmarking allow management to compare their performance metrics against industry standards, identifying opportunities for efficiency and growth. Meanwhile, comprehensive club management systems from providers like Jonas and Clubessential integrate everything from member communications to inventory management, event planning, and financial reporting.
The real magic happens when clubs combine these efficiency tools with strategic financial planning. Rather than pocketing the savings, visionary clubs redirect these funds into enhancing member experiences through thoughtful design improvements. This is where we see the direct connection between operational efficiency and physical transformation. Consider the case of one Midwestern club that used software analytics to identify underutilized dining spaces during certain times of day. By reconfiguring these areas into flexible zones that transform from casual breakfast spots to afternoon coworking spaces to evening social lounges, they maximized both space utility and member satisfaction. The project was funded entirely through operational savings achieved through smarter purchasing and inventory management.
Another efficiency advantage comes through accelerated decision-making. When clubs utilize robust data systems, leadership can quickly evaluate the financial impact of proposed design changes or facility additions. Rather than months of committee deliberations with incomplete information, boards can make informed decisions based on accurate projections and real usage patterns captured through their management software. This speed-to-implementation advantage allows clubs to respond more nimbly to emerging member preferences. When survey data shows growing interest in wellness amenities, for instance, clubs with efficient systems can fast-track projects like meditation gardens, enhanced fitness centers, or spa renovations because they have both the financial resources and the decision-making infrastructure to move quickly. Technology integration itself has become a critical design consideration, with smart clubhouses incorporating everything from automated climate controls to sophisticated audio-visual systems. The cost savings from operational efficiencies often fund these technological upgrades, creating spaces that feel both timeless in design and thoroughly contemporary in functionality.
Perhaps most importantly, clubs that master the efficiency equation gain the freedom to invest in design elements that truly differentiate their facilities – signature architectural features, premium materials, custom furnishings, or artistic installations that would otherwise stretch budgets beyond comfort. By running leaner operations through smart purchasing and technology, clubs can direct resources toward the distinctive touches that transform good clubhouses into extraordinary ones. Let’s turn our attention to what truly makes a club successful in the long term – putting people at the center of every decision. The most financially sound clubs recognize that numbers on spreadsheets are merely a reflection of how well they’re serving their members’ needs and evolving lifestyles.
Chris Laver and Dan McLaughlin make a compelling point in the article that regular, meaningful engagement with members is non-negotiable. The most successful club managers are those who make it a priority to interact with members weekly, not just through formal surveys, but through genuine conversations in the dining room, on the patio, or during events. This consistent feedback loop allows clubs to stay responsive to shifting preferences and address small concerns before they become major issues. This human-centered approach has profound implications for clubhouse design. The most successful clubs now incorporate spaces specifically engineered to facilitate these informal interactions. Think conversation-friendly seating areas strategically placed near high-traffic zones, indoor-outdoor transitional spaces where members naturally gather after rounds, and bar designs that encourage interaction between staff and members rather than creating barriers.
One club renovated their traditional formal lobby into what they call a “living room” – complete with comfortable seating clusters, a coffee bar that transitions to cocktails in the afternoon, and subtle lighting that makes members want to linger. This space has become the heart of member-to-management interaction, where the general manager and staff regularly gather feedback that shapes everything from menu offerings to facility improvements. Perhaps the most significant shift we’re seeing is the explosive growth of non-golf programming. Today’s members, particularly those with families, are seeking a comprehensive lifestyle experience that extends far beyond the fairways. Clubs that once offered golf and perhaps tennis are now expected to provide diverse programming ranging from culinary events to youth activities, wellness offerings to intellectual enrichment.
This programming evolution demands incredible flexibility in clubhouse design. Spaces must transform effortlessly from one function to another throughout the day. A morning yoga studio becomes an afternoon kids’ art space and transitions to an evening wine tasting venue. Dining areas need to accommodate everything from casual post-round gatherings to formal business lunches to family celebrations. Family-friendly design elements have become particularly crucial as clubs compete for memberships from younger demographics with children. Kid-specific zones, teen lounges, family pool areas with thoughtful amenities, and multi-generational activity spaces are no longer nice-to-haves but essential components of successful clubs. Take the example of one East Coast club that transformed an underperforming formal dining room into a dynamic community space. During school breaks they host STEM camps and craft workshops for kids during the day, cooking classes for adults in the evening, and weekend family movie nights with casual dining options. The space was redesigned with sound absorption features, durable yet elegant finishes, modular furniture, and state-of-the-art technology infrastructure to support these diverse uses.
This shift toward programmable, flexible spaces isn’t just about accommodating today’s needs – it’s about future-proofing club facilities for generations to come. By creating environments that can adapt to changing member preferences without constant renovation, clubs build both financial sustainability and community loyalty simultaneously. The most successful clubs recognize that while golf may be their foundation, the complete lifestyle experience they create is what truly binds members to the community for the long term. When clubhouse design facilitates this inclusive, multigenerational approach, the financial benefits follow naturally through increased usage, higher retention, and a strengthened reputation that attracts new members.
When we examine the most successful private clubs today, we’re witnessing what Peter Nanula aptly calls a “virtuous cycle” in action. This self-reinforcing loop creates momentum that propels clubs toward long-term prosperity and excellence. Let me break down how this works. It begins with creating exceptional member experiences through thoughtful facilities, responsive service, and engaging programming. These positive experiences increase member satisfaction and generate enthusiastic word-of-mouth among their social circles. This natural advocacy attracts prospective members who recognize the unique value proposition. As membership rosters grow, the club enjoys increased dues revenue and operational income from food and beverage, events, and amenity usage. This financial uplift provides the resources to reinvest in facilities, staff development, and innovative programming. The reinvestment then elevates the member experience even further, completing and strengthening the cycle.
What makes this cycle truly powerful is its compounding effect. Each improvement in member experience doesn’t just maintain the status quo—it raises expectations and possibilities. A club that renovates its casual dining space might initially see more lunch traffic, but soon members begin to view the club as a remote work location, prompting demand for connectivity improvements and quiet meeting spaces. These enhancements attract professionals seeking a “third place” beyond home and office, bringing new membership demographics with fresh perspectives and needs. The most successful clubs recognize that interrupting this virtuous cycle can have rapid negative consequences. Deferring maintenance, postponing facility updates, or cutting corners on service quality doesn’t simply pause progress—it can trigger a reverse cycle where diminished experiences lead to lower satisfaction, reduced usage, stagnant growth, and ultimately financial constraints that make recovery increasingly difficult.
Today’s clubs are finding that strategic reinvestment in their facilities—both the dramatic, visible projects like course renovations and the behind-the-scenes infrastructure improvements—signals to members that the club is forward-thinking and committed to long-term excellence. This perceived momentum itself becomes part of the member experience, creating confidence in the club’s future and strengthening the community bonds that ultimately drive both social and financial success. The most powerful aspect of this virtuous cycle is that it allows clubs to transcend the traditional trade-off between financial discipline and member experience. Instead of viewing these as competing priorities, visionary clubs recognize them as complementary forces that, when properly aligned, create sustainable prosperity and a thriving club culture for generations to come.
As we draw our discussion to a close today, it’s clear that the relationship between financial strategy and exceptional member experiences isn’t just correlation—it’s causation. The most successful private golf clubs have discovered that sound fiscal management directly enables the thoughtful design and meaningful experiences that members value most. What we’ve explored today reveals a fundamental truth: clubs that understand this connection make better design decisions, create more engaging spaces, and ultimately deliver more value to their members. The post-pandemic surge has given clubs unprecedented opportunities to reinvest in their facilities with purpose and vision rather than merely reacting to immediate needs. Whether through strategic governance that enables long-term planning, leveraging technology for operational efficiency, or creating innovative non-golf programming, today’s thriving clubs are building the foundation for tomorrow’s success. They recognize that each financial decision ultimately manifests in the physical environment members experience daily.
Thank you for joining us on the Experience in Golf Clubhouse Design podcast. If you found value in today’s discussion, please subscribe wherever you get your podcasts and share with colleagues in the industry. Join us next time as we continue exploring the fascinating intersection of design, experience, and community in the world of private golf clubs.

Welcome to the Experience in Golf Clubhouse Design podcast, where we uncover the fascinating world of golf clubhouse design and its profound influence on member lifestyles. Join us as we delve into the realms of architecture and interior design, unveiling the concepts and details that contribute to the success of a golf clubhouse and resort. Together, we’ll explore the intricate aspects of golf pro shop design, fitness facilities, and dining experiences, and discover how these elements shape the ultimate golfing experience. Today, we’re exploring an exciting development in the golf world that’s reshaping how we think about the sport and its spaces. Five Iron Golf has announced its expansion into Nashville, with a new location set to open in Summer 2025. This move represents far more than just another venue opening – it signals a significant shift in how golf experiences are being reimagined for urban environments.
As traditional golf continues to evolve, these urban golf concepts are creating fresh pathways for engagement with the sport. Throughout today’s episode, we’ll examine what Five Iron’s Nashville expansion tells us about the changing landscape of golf, how these urban venues are designed differently from traditional clubhouses, and what this might mean for the future of golf clubhouse design everywhere.
The evolution of golf has taken a fascinating turn in recent years with the emergence of urban golf concepts, and at the forefront of this movement stands Five Iron Golf. Founded in 2017 in New York City, Five Iron was born from a simple yet revolutionary idea: bring golf into the urban core where space constraints typically make traditional golf impossible. What began as a single location in Manhattan has rapidly expanded to over 15 locations across major metropolitan areas including Chicago, Baltimore, Las Vegas, and Pittsburgh. This aggressive growth trajectory speaks to the latent demand that existed for accessible golf experiences in urban environments where traditional courses are either too distant or too exclusive for many city dwellers. Five Iron differentiates itself through a unique triple-threat approach. First, there’s the technology component – high-definition golf simulators powered by TrackMan technology that offer precise feedback and the ability to play virtual rounds on the world’s most famous courses. This isn’t just about entertainment; it’s serious golf that allows for meaningful practice, lessons, and skill development regardless of weather or time constraints.
Second is the entertainment factor. Unlike traditional driving ranges or courses, Five Iron venues feel more like social destinations. They feature full-service bars, chef-driven food menus, and additional games and activities that create a vibrant atmosphere where golf is just one part of the social experience. The spaces are designed to be energetic, with music playing and multiple screens showing sports – a stark contrast to the hushed tones of traditional golf environments. The third pillar is accessibility. Five Iron has stripped away many of the barriers that have historically made golf exclusive – there’s no dress code, equipment is provided, and the environments are deliberately designed to welcome beginners alongside seasoned players. This democratization of golf resonates strongly with younger generations who value experiences that are informal yet high-quality.
This urban golf model represents a significant shift in how we think about the sport. Traditionally, golf has been associated with vast expanses of green space, lengthy time commitments, and often suburban or rural settings. The urban golf movement, pioneered by companies like Five Iron, TopGolf, and others, brings golf into city centers where young professionals live and work. For millennials and Gen Z populations, these venues solve multiple problems simultaneously. They address the time constraint issue by offering golf experiences that can fit into a one or two-hour window rather than demanding half a day. They solve the social inclusion problem by creating spaces where non-golfers can participate and enjoy themselves alongside more serious players. Perhaps most importantly, they make golf cool again – rebranding it from what many younger consumers perceived as an outdated pastime to a tech-forward, social experience.
The data supports this shift in perception and participation. While traditional golf saw modest growth during the pandemic, urban golf concepts have been expanding at a much faster rate, with Five Iron’s rapid expansion serving as evidence of market demand. What’s particularly notable is that these venues are drawing substantial percentages of first-time golfers – people who might never have tried the sport in a traditional setting. For traditional golf clubs and resorts, this trend presents both a challenge and an opportunity. Urban golf venues like Five Iron are essentially creating new golfers who may eventually seek out traditional course experiences. However, these new golfers are being conditioned to expect certain amenities, technologies, and social elements that many traditional facilities haven’t historically prioritized.
Now let’s take a closer look at Five Iron Golf’s newest venture – their upcoming Nashville location, set to open in Summer 2025. This expansion represents more than just another dot on the company’s growing map; it signals a strategic move into one of America’s most vibrant entertainment capitals. The Nashville facility will occupy a prime 15,000-square-foot space in the heart of the city’s thriving downtown district, just steps away from Broadway’s famed honky-tonks and music venues. This location wasn’t chosen by accident. Nashville has transformed over the past decade from a country music mecca to a diverse entertainment hub attracting young professionals, corporate relocations, and tourists seeking authentic experiences. What makes this expansion particularly noteworthy is how perfectly Five Iron’s model aligns with Nashville’s existing culture. This is a city that already understands the blend of entertainment, socialization, and activity – from axe throwing venues to bowling lounges, Nashville has embraced the concept of experience-based entertainment. Five Iron Golf’s arrival extends this pattern into the golf space, offering something the local market currently lacks.
The Nashville location will feature 11 state-of-the-art TrackMan simulator bays, a full-service bar emphasizing local craft beers and spirits, and a food menu developed in partnership with a renowned local chef. In a nod to the city’s musical heritage, the space will include subtle design elements that reference Nashville’s musical roots without falling into cliché territory. Perhaps most interesting is how Five Iron plans to integrate with Nashville’s tourism economy. Beyond serving local residents, the company has developed specific programming aimed at bachelor and bachelorette parties, corporate retreats, and convention attendees. With Nashville consistently ranking among the top domestic tourism destinations, especially for celebratory group travel, Five Iron is positioning its new location as an activity that groups can include in their Nashville itinerary.
This approach represents a fundamental shift in how golf venues position themselves. Rather than competing solely with other golf experiences, Five Iron Nashville will compete in the broader entertainment economy, alongside music venues, food tours, and other activities vying for visitors’ time and dollars. From a demographic perspective, Nashville presents a perfect storm of potential customers. The city has experienced massive growth in its millennial population, with many young professionals relocating from larger coastal cities. This demographic typically values experiences over possessions and seeks social activities that can be shared on social media – precisely the audience Five Iron has successfully captured in other markets.
The Nashville location will also serve as a testing ground for new programming aimed specifically at the large number of music industry professionals in the city. Five Iron has hinted at late-night hours and industry nights designed to accommodate the non-traditional work schedules common in the entertainment business. For traditional golf in the Nashville area, Five Iron’s arrival presents both competition and opportunity. The region boasts several prestigious private clubs and public courses, but until now has lacked a modern, accessible urban golf option. Rather than cannibalizing existing golf participation, Five Iron’s model has typically expanded the overall golf market by attracting new players who might eventually transition to traditional courses.
Local country clubs and golf courses are already taking notice. Several have reached out to Five Iron about potential cross-promotional opportunities, recognizing that today’s simulator user might become tomorrow’s club member. This collaborative rather than competitive mindset speaks to the evolving nature of golf as an ecosystem rather than a fragmented industry. When we look at Five Iron’s Nashville expansion in the broader context of golf’s evolution, it becomes clear that the company isn’t just opening another location – it’s strategically positioning itself at the intersection of entertainment, technology, and an activity with deep cultural roots, all within a city known for embracing innovation while respecting tradition.
When we examine Five Iron Golf’s design philosophy, what immediately stands out is their masterful integration of traditional golf elements with thoroughly modern design sensibilities. These spaces aren’t simply indoor golf facilities – they’re carefully crafted environments that balance the technical requirements of golf simulation with the aesthetic and functional needs of a contemporary social venue. At the heart of Five Iron’s spaces are their simulator bays, featuring TrackMan technology that offers precision tracking and analytics that rival or exceed what’s available at most traditional ranges. However, unlike the purely utilitarian approach you might find at a conventional practice facility, Five Iron envelops this technology within thoughtfully designed spaces that prioritize both function and atmosphere. The simulator bays themselves represent a fascinating evolution in golf space design. Traditional driving ranges require vast acreage and are subject to weather constraints, while Five Iron’s compact, climate-controlled bays can be arranged to maximize space efficiency while maintaining privacy and sightlines. Each bay features adjustable lighting that can transition from bright, analytical practice sessions to more ambient settings for social play.
Materials and finishes throughout Five Iron locations reflect this blend of traditional and modern. You’ll find nods to classic clubhouse elements – leather seating, rich wood tones, and carefully selected artwork – but these are complemented by industrial elements like exposed ductwork, concrete floors, and modern lighting fixtures. This creates spaces that feel simultaneously familiar to golfers while remaining approachable to newcomers. The contrast with traditional golf clubhouses couldn’t be more striking. Where conventional clubs often feature formal dining rooms, locker facilities designed for all-day use, and pro shops stocked with equipment and apparel, Five Iron optimizes for flexibility and multiple revenue streams within a more compact footprint. Their spaces transition seamlessly from daytime corporate events to evening social gatherings, with food and beverage programs designed for casual consumption rather than formal dining.
Traditional clubhouses typically separate golf functions from social spaces – practice facilities are outdoors, removed from the main building, while dining and socializing happen in dedicated rooms. Five Iron dissolves these boundaries, creating what designers call “activity adjacencies” that encourage cross-pollination between different uses. Someone might come in for a drink at the bar and end up booking a lesson after watching others play, or a serious practice session might evolve into an impromptu social gathering. The technology integration extends far beyond just the simulator screens. Five Iron locations feature sophisticated audio-visual systems that allow for broadcast of sporting events, custom music programming, and even simulator bay-to-bay competitions. Their proprietary software platform manages reservations, tracks player data, facilitates leagues and tournaments, and enables social connections between members – creating a digital layer that enhances the physical environment.
What can traditional golf facilities learn from Five Iron’s approach to space planning and social engagement? Perhaps the most valuable lesson is flexibility. While many country clubs were designed around rigid programming – separate spaces for separate functions – Five Iron demonstrates how multipurpose spaces can generate more activity and revenue throughout the day. Another key takeaway is their approach to technology integration. Rather than treating technology as merely functional or as an afterthought, Five Iron positions it as central to the experience while ensuring it enhances rather than detracts from the social aspects of golf. Traditional clubs often struggle with this balance, either underinvesting in technology or implementing it in ways that feel disconnected from the overall member experience.
The strategic adjacency of food and beverage to golf activity represents another innovation worth noting. In traditional clubs, refreshment might be available at the turn or after a round, but Five Iron makes it accessible throughout the golf experience. This not only increases revenue but transforms golf from a primarily athletic pursuit to a comprehensive social experience. Perhaps most importantly, Five Iron’s spaces are designed to be inclusive rather than exclusive. Traditional clubhouses often signal their exclusivity through design choices – formal entries, hushed environments, dress codes enforced through architectural cues. Five Iron creates spaces that feel accessible to experienced golfers and newcomers alike, using design to communicate that everyone belongs.
As we look at the evolution of golf facilities, this balance of tradition and innovation, exclusivity and accessibility, practice and play represents the cutting edge of golf space design. Whether these elements will eventually transform traditional clubhouse design or remain primarily in the urban golf sector remains to be seen, but Five Iron’s approach offers valuable insights for anyone involved in creating spaces where golf and social experiences intersect. The urban golf phenomenon we’re seeing with Five Iron Golf isn’t just a passing trend—it represents a fundamental shift in how we might conceptualize golf spaces moving forward. Traditional private clubs and resorts would be wise to take notice, as many of these innovations could significantly influence the next generation of clubhouse design.
Consider how the private club model has remained relatively unchanged for decades. Members typically invest in these spaces for both prestige and experience, with design that often emphasizes tradition over innovation. But as demographics shift and younger generations become the primary membership base, we’re likely to see increased demand for the kind of technology-forward, flexible spaces that Five Iron exemplifies. What might this integration look like? Imagine traditional clubs incorporating dedicated simulator spaces not as afterthoughts or basement additions, but as central features integrated with social areas. These could serve multiple purposes—instruction during off-peak hours, entertainment during social events, and practice options during inclement weather. The key is that these spaces wouldn’t be isolated from the club’s social heart but would become extensions of it.
The data component also offers tremendous potential. Private clubs have historically struggled with making meaningful use of member data beyond billing and reservations. Urban golf concepts demonstrate how tracking performance metrics, facilitating friendly competition, and gamifying the experience can create deeper engagement. Forward-thinking clubs might develop proprietary apps that not only manage tee times but track improvement, suggest personalized practice routines, and connect members with similar playing patterns. Experience-driven design will likely become the central focus rather than simply aesthetic considerations. Successful clubhouses of the future will be measured not just by their architectural beauty but by how effectively they deliver memorable experiences. This means spaces that can transform throughout the day—perhaps functioning as a serious practice facility in the morning, a family-friendly environment in the afternoon, and a sophisticated social venue in the evening.
We’re already seeing innovative clubs experiment with flexible space planning. Instead of the traditional model of dedicated rooms for specific functions—formal dining room, casual grill, meeting rooms, pro shop—more fluid spaces that can adapt to different needs throughout the day and season make economic sense while creating more dynamic environments. Retractable walls, modular furniture systems, and adaptive lighting allow single spaces to serve multiple purposes. Technology integration will extend far beyond just golf simulation. Expect to see augmented reality elements that enhance the dining experience, sophisticated sound zoning that creates different atmospheres in adjacent spaces, and seamless connectivity that allows members to customize their environment through personal devices. The smartest clubs will implement technology that enhances rather than dominates the sensory experience.
The social aspect cannot be overstated. While traditional clubs have always been social institutions, they’ve often structured social interaction around formal events or chance encounters. The new model suggests more intentional design that facilitates both planned and spontaneous social connections. Think flexible seating arrangements that accommodate both private conversations and group gatherings, sightlines that allow people to observe activity without direct participation, and transitional spaces that encourage lingering and interaction. Food and beverage operations will likely continue evolving from formal dining toward more casual, experiential offerings. The success of Five Iron’s model suggests members increasingly value accessibility and atmosphere over formality. This doesn’t mean eliminating fine dining options entirely, but rather creating more varied experiences that align with contemporary eating habits—craft cocktails, shareable plates, and food that complements rather than interrupts social engagement.
Perhaps most significantly, we may see a shift in how golf facilities define their identity. Rather than positioning themselves as primarily golf destinations with ancillary amenities, successful clubs might reframe themselves as lifestyle hubs where golf is one component of a broader value proposition. This subtle reframing acknowledges that for many members, the social and wellness aspects of club membership hold equal importance to the golf itself. The future of golf clubhouse design likely involves a delicate balance—honoring the traditions that give the sport its character while embracing innovations that ensure its relevance. The clubs that navigate this balance successfully will create spaces that feel simultaneously timeless and contemporary, exclusive yet accessible, and traditional yet technologically advanced.
As we’ve explored throughout this episode, Five Iron Golf’s expansion into Nashville represents far more than just another location for this growing brand. It signals a pivotal moment in how we understand and design spaces dedicated to golf in urban environments. What makes this Nashville venture particularly significant is its timing and location. Situated in one of America’s most vibrant entertainment destinations, Five Iron is positioning golf as part of the city’s cultural fabric—not separate from it. This integration of golf into the urban lifestyle, rather than requiring an escape from it, may well represent the future direction for much of the industry. The lessons for traditional golf clubhouses are profound. The emphasis on flexible spaces that can transform throughout the day, technology that enhances rather than dominates the experience, and designs that intentionally foster social connections—these are innovations that could revitalize even the most established clubs and resorts.
Perhaps most importantly, Five Iron demonstrates that expanding golf’s reach doesn’t require abandoning its traditions. Rather, it’s about presenting those traditions in formats that resonate with contemporary lifestyles and preferences. The result isn’t a dilution of golf culture but rather its evolution and expansion. Thank you for tuning in to our episode on golf clubhouse design, where we delved into the fascinating world of architecture, interior design, and member lifestyle impact. We hope you’ve gained valuable insights into the key elements that contribute to a successful golf clubhouse and resort experience. Remember to subscribe and join us for our next episode!

Welcome back to Experience in Golf Clubhouse Design, where we explore the fascinating world of private club life and management. Today, we’re diving into something every club has but few dare to talk about – the mysterious suggestion box. That inconspicuous container sitting in your clubhouse lobby might look innocent enough, but trust me, it holds some of the most entertaining stories in club history. Every golf club has a suggestion box—or at least an inbox where members can submit their brilliant ideas. Some are practical, some are ambitious… and some are downright absurd. Today, we’re diving into the most outlandish member requests ever submitted and exploring how clubs actually decide which ideas make the cut and which go straight into the ‘we’ll think about it’ pile.

You won’t believe some of the suggestions we’ve uncovered. How about heated cart paths for those brave souls who refuse to let a little snow interrupt their tee time? Or my personal favorite – a lobster tail vending machine in the fitness center, because apparently protein shakes aren’t quite sophisticated enough. And wait until you hear about the member who requested a “no slow play” siren system with air horns at five-minute intervals. These aren’t just wild ideas – these are actual suggestions that landed on club managers’ desks.

The suggestion box is more than just a wooden container collecting dust in the corner of your clubhouse – it’s a vital link between members and management, representing the delicate balance between preserving tradition and embracing progress. Private clubs have always walked this tightrope, understanding that while heritage is paramount, adaptation is necessary for survival. Most members might imagine their carefully crafted suggestions going straight to the club president or general manager, but the reality is far more nuanced. These requests typically flow through a well-established chain of command, starting with department heads who assess operational feasibility, then moving to various committees who evaluate financial implications and alignment with club values. The true unsung heroes of the suggestion box are often the club’s middle managers and committee members who spend countless hours sifting through everything from simple maintenance requests to elaborate facility upgrades. They’re the ones who must diplomatically handle suggestions ranging from “the coffee’s too hot” to “we should build an underground bowling alley.” Member feedback generally falls into two distinct categories: day-to-day operational adjustments and major capital improvements. Operational requests might include tweaks to the dinner menu, adjustments to tee time intervals, or updates to the dress code. These are typically easier to implement and often receive quicker responses. Capital improvements, on the other hand, require extensive evaluation, financial planning, and usually a vote from the board or entire membership.

But perhaps the most challenging aspect of managing member suggestions is maintaining the delicate balance between individual preferences and the collective good. What might seem like a brilliant idea to one member could be completely unnecessary or even detrimental to another. This is where the art of club management truly shines – in finding ways to honor member input while ensuring decisions benefit the club as a whole. The suggestion box also serves another crucial purpose: it acts as a pressure release valve, giving members a formal channel to voice their opinions rather than expressing them through informal complaints or gossip. This structured approach to feedback helps maintain the harmonious atmosphere that private clubs strive to create.

Let me share with you some of the most imaginative – and occasionally outrageous – suggestions that have found their way into club suggestion boxes across the country. You might think I’m making these up, but I assure you, every single one is absolutely real. Picture this: A member at an exclusive club in Minnesota submitted a detailed proposal for heated cart paths. Their reasoning? And I quote: “A light dusting of snow shouldn’t prevent us from enjoying our regular Saturday morning round.” The proposal included a complex underground heating system, similar to what some football stadiums use. The estimated cost? A mere 2.3 million dollars. Needless to say, that suggestion was politely declined, though the club did invest in better snow removal equipment.

One particularly ambitious member suggested installing lobster tail vending machines in the fitness center. Their rationale was that protein shakes weren’t “elevated enough” for the club’s image. They even went so far as to source a custom vending machine manufacturer willing to take on the project. While this idea didn’t make it past the initial review, it did prompt a productive discussion about expanding the healthy snack options in the fitness area. Then there was the member who proposed gold-plated tee markers at every tee box. Not gold-colored – actual gold. The suggestion came with a detailed breakdown of how the precious metal would “elevate the club’s prestige” and “create Instagram-worthy moments.” The club instead opted for new bronze markers, which provided the desired elegance without the seven-figure price tag.

Perhaps my personal favorite was the request for a private helipad. The member, a successful CEO, argued that traffic was cutting into his golf time, and a helipad would allow him to squeeze in emergency nine-hole rounds between meetings. While the idea was eventually shot down due to zoning restrictions and noise concerns, it did lead to a productive discussion about flexible tee time policies for busy executives. A particularly detail-oriented member submitted a twelve-page proposal for a standardized caddie dress code, including specific rules about sock height, hat orientation, and mandatory color coordination between bibs and shoelaces. While most clubs already have basic caddie appearance guidelines, this level of specificity was a bit much even for the most traditional establishments.

The “no slow play” siren suggestion actually gained surprising traction at one club. The idea was to install air horns that would sound at five-minute intervals to keep groups moving. While this exact system wasn’t implemented, it did inspire a more sophisticated pace-of-play monitoring system using GPS-enabled carts. Some clubs have actually implemented modified versions of seemingly outlandish requests. For instance, one club that received a request for champagne dispensers in the locker room instead created a popular monthly champagne service during major tournaments. Another turned down a proposal for an underwater driving range but used the suggestion as inspiration for installing state-of-the-art golf simulators. The key takeaway from these elaborate requests isn’t just their entertainment value – it’s that even the most outlandish suggestions often contain a kernel of legitimate member need. Behind that heated cart path request was a desire for more winter golf options. The lobster vending machine highlighted a gap in premium food availability. Sometimes the most valuable part of these suggestions isn’t the idea itself, but the underlying issue it reveals.

Now, let’s explore some of the more grounded suggestions that frequently appear in club suggestion boxes. These aren’t quite as attention-grabbing as helipads or gold-plated tee markers, but they represent thoughtful attempts to enhance the member experience in practical ways. Take the common request for expanded locker room space. While it might sound simple, these suggestions often come with interesting twists. One club received a detailed proposal for tiered locker sizes based on membership tenure – a creative solution that sparked important discussions about equity and tradition. Another club implemented a hybrid system of permanent and day-use lockers after a member suggested it could maximize their limited space. The request for ice-cold towels delivered to every cart deserves special mention. It’s not technically complicated – we’re just talking about cooled towels, after all – but the logistics of maintaining temperature and coordinating delivery to dozens of carts throughout a hot day presents real operational challenges. Several clubs have found creative solutions, like installing small coolers in carts or setting up towel stations at strategic points throughout the course.

Specialty cocktail menus named after longtime members have become increasingly popular requests. It’s a relatively simple way to honor club history while adding a personal touch to the dining experience. One club took this concept further by creating a quarterly rotating menu featuring signature drinks inspired by members’ stories and achievements. The program not only boosted bar revenue but also strengthened the sense of community among members. Clubs typically evaluate these requests through three primary lenses: feasibility, cost-effectiveness, and member impact. A suggestion might be perfectly feasible but not cost-effective, or it might be affordable but only benefit a small percentage of members. The most successful implementations usually check all three boxes.

Consider the case of personalized locker room amenities. When one club received multiple requests for premium grooming products, they conducted a cost analysis and member survey. The result was a thoughtful compromise – they introduced higher-end products in common areas while maintaining standard amenities in individual lockers. This solution satisfied the desire for luxury while keeping costs manageable. Technology integration requests have become increasingly common and practical. Members have suggested everything from automated tee time reminder systems to real-time caddie tracking apps. These ideas often represent significant initial investments but can lead to long-term operational efficiencies and improved member satisfaction. Some of the most successful implementations have come from members who took the time to research similar programs at other clubs. For instance, a request for a junior golf development program came complete with case studies from three other clubs, making it easier for the board to evaluate its potential success.

Let’s pull back the curtain on how clubs actually handle those suggestion box submissions. While every club has its own process, most follow a surprisingly structured approach to evaluating and implementing member ideas. First, there’s the initial screening process. Typically, a small committee or the club manager reviews each suggestion, categorizing them by complexity, cost, and potential impact. The days of suggestions disappearing into a black hole are largely gone – most clubs now use digital tracking systems to ensure every submission receives proper consideration. When it comes to implementation, successful clubs have mastered the art of the pilot program. Take the case of the Miller Creek Golf Club, where a member suggested introducing a mobile ordering system for on-course refreshments. Instead of immediately rolling it out club-wide, they tested it with a small group during off-peak hours. This approach allowed them to work out the kinks before a full launch.

Some of the most successful implementations started as modest suggestions. The now-popular golf ball cleaning stations at every third hole? That began as a simple note from a member at Pine Valley. The practice of providing detailed course conditions updates via text message? Another member suggestion that’s now standard at many clubs. Budget considerations play a crucial role in the implementation process. Clubs typically allocate a specific portion of their annual budget for member-suggested improvements. This helps manage expectations and ensures that approved changes align with the club’s financial planning. Some clubs have even created innovation funds specifically for testing member ideas.

The most effective clubs have learned to combine multiple suggestions into comprehensive solutions. When several members requested improvements to practice facilities, one club created a task force to develop a master plan that incorporated various ideas into a cohesive upgrade. This approach turned individual suggestions into a transformative project that benefited the entire membership. Not all successful implementations are grand in scale. Sometimes the smallest suggestions create the most significant impact. A simple recommendation to adjust the timing of sprinkler systems led one club to completely revamp their irrigation schedule, resulting in better course conditions and substantial water savings. Perhaps the most important lesson from successful implementations is the value of clear communication. When clubs keep members informed about the status of their suggestions – whether they’re under consideration, scheduled for implementation, or not feasible – it encourages continued engagement and more thoughtful future submissions.

Well, what a journey through the wonderful world of golf club suggestion boxes we’ve had today. From the sublime to the ridiculous, these member requests truly show the incredible range of imagination – and sometimes audacity – that exists within our golf communities. We’ve seen some truly outlandish requests that had us chuckling – those heated cart paths for the determined winter golfer, the lobster tail vending machines for the health-conscious gourmand, and who could forget the proposed emergency helipad for those crucial last-minute rounds? But beyond the entertaining aspects, we’ve discovered how these suggestion boxes serve as vital communication channels between members and club management. They’re windows into what members truly value and desire from their club experience, even if some of those desires might be a bit… ambitious.

The most successful clubs have mastered the delicate balance between honoring tradition and embracing innovation, between maintaining their established character and evolving to meet modern expectations. They’ve learned that while not every suggestion can or should be implemented, each one deserves consideration and respectful feedback. Remember, today’s outrageous request might be tomorrow’s standard feature. After all, who would have thought years ago that GPS-enabled golf carts or mobile scoring apps would become commonplace? The suggestion box continues to be a source of both entertainment and innovation in club operations.

For every club manager wrestling with member requests right now, remember this: behind every suggestion, no matter how impractical it might seem, is a member who cares enough about their club to want to make it better. And that enthusiasm, properly channeled, is what keeps our clubs vibrant and evolving. Keep those suggestions coming, members. Just maybe think twice about the solid gold tee markers.

Welcome to the Experience in Golf Clubhouse Design podcast, where we uncover the fascinating world of golf clubhouse design and its profound influence on member lifestyles.

As we examine the core wellness priorities shaping club developments in 2025, six key areas stand out as driving forces behind member expectations and facility enhancements. Health consciousness has evolved beyond basic fitness, with members now seeking comprehensive wellness programs that include preventive care, regular health screenings, and access to medical professionals right at their club. Fitness remains a cornerstone, but today’s approach emphasizes personalized training programs, innovative group classes, and technology-enabled workout experiences. Clubs are investing in advanced equipment, dedicated spaces for specialized training, and digital platforms that allow members to track their progress and maintain their routines whether at the club or traveling. Nutrition has become increasingly sophisticated, with clubs expanding beyond traditional dining to offer nutritional counseling, cooking classes, and customized meal planning services. Members expect healthy menu options that cater to various dietary preferences while maintaining the high-quality dining experience they’ve come to expect from their club. Appearance-related services have grown significantly, with clubs incorporating spa services, beauty treatments, and wellness therapies. These offerings not only promote relaxation but also support members’ desires to look and feel their best, creating a comprehensive approach to personal care and wellness. Mindfulness has emerged as a critical priority, prompting clubs to develop dedicated spaces for meditation, yoga, and stress reduction activities. Many facilities now offer regular mindfulness programs, mental health resources, and quiet zones where members can find respite from their busy lives. Sleep quality has become recognized as fundamental to overall wellness, leading clubs to provide education about sleep hygiene, relaxation techniques, and even nap pods in some cases. These offerings acknowledge the vital role of rest in maintaining health and performance, whether on the golf course or in daily life.

Together, these six priorities are reshaping club facilities and programming, creating more holistic environments that support members’ complete wellness journeys. Clubs are finding that by addressing these core areas, they’re better positioned to meet the evolving needs of their membership while differentiating themselves in an increasingly competitive market. The demographics of club membership are undergoing a significant transformation, with Millennials and Baby Boomers emerging as the primary drivers of change in wellness programs and facility development. Millennials, now in their prime earning years, are bringing fresh perspectives and expectations to club membership, particularly in the wellness space.

These younger members are tech-savvy and results-driven, seeking clubs that offer integrated wellness solutions combining traditional amenities with digital tracking capabilities. They value experiential fitness programs, social wellness activities, and sustainable, plant-forward dining options. Their preference for flexibility and personalization has prompted clubs to adopt mobile booking systems, on-demand wellness content, and customizable fitness programs. Baby Boomers, meanwhile, continue to be a vital force in shaping club wellness offerings, albeit with different priorities. This generation is increasingly focused on maintaining their active lifestyle while managing health concerns. They’re particularly interested in low-impact fitness options, rehabilitation services, and preventive health programs that help them stay on the golf course and enjoy club amenities well into their later years.

The intersection of these generational preferences has led to interesting developments in club facilities. We’re seeing the emergence of multi-purpose wellness spaces that can accommodate both high-intensity training sessions favored by Millennials and modified exercise programs suitable for Boomers. Clubs are also investing in recovery facilities that serve both demographics – helping younger members optimize their athletic performance while supporting older members in maintaining their mobility and strength. Social connection remains a priority across generations, though it manifests differently. Millennials gravitate toward group fitness classes, wellness workshops, and social events centered around healthy living. Boomers often prefer structured programs that combine physical activity with social interaction, such as walking groups, golf fitness clinics, and wellness education seminars.

Another notable trend is the growing demand for preventive health services across both age groups. While Millennials focus on optimization and performance, Boomers seek maintenance and longevity. This has led many clubs to incorporate health screening services, wellness consultations, and partnerships with healthcare providers, creating a comprehensive wellness ecosystem that serves all members. As we delve into emerging wellness trends, gut health has become a central focus in club environments. Members are increasingly aware of the connection between digestive health and overall wellbeing, leading clubs to expand their nutrition services and dining options. Many facilities now offer specialized meal plans, probiotic-rich menu items, and educational programs on maintaining a healthy microbiome. Nutritionists and wellness coaches are becoming standard additions to club staff, providing personalized guidance on dietary choices that promote gut health.

Recovery programs have evolved beyond traditional massage services into comprehensive wellness offerings. Clubs are installing dedicated recovery zones equipped with compression therapy devices, cryotherapy chambers, and infrared saunas. These spaces provide members with professional-grade recovery tools previously only available to elite athletes. The integration of recovery science has become particularly relevant for golf performance, helping members maintain their game while preventing injury. Senior fitness initiatives are taking on new dimensions with the introduction of functional movement programs specifically designed for aging adults. These programs focus on maintaining golf mobility, balance, and strength, incorporating elements of physical therapy and preventive exercises. Clubs are creating age-friendly fitness spaces with specialized equipment and trained instructors who understand the unique needs of older adults.

The integration of workplace wellness within club environments has emerged as a revolutionary trend. Clubs are designing spaces that support members’ professional health while working remotely. This includes ergonomic workstations, movement-friendly meeting areas, and wellness breaks integrated into the workday. Some clubs have introduced “wellness at work” programs featuring desk-side stretching routines, stress management workshops, and mindful productivity techniques. Mental wellness has gained prominence, with clubs expanding their offerings to include meditation spaces, stress reduction programs, and sleep hygiene education. These initiatives often incorporate technology, such as meditation apps and sleep tracking devices, while maintaining the personal touch that club members value. Many facilities now offer quiet zones for mental restoration and mindfulness practice between meetings or rounds of golf. Technological integration in wellness programming has become sophisticated yet accessible. Clubs are implementing connected fitness equipment, wellness tracking platforms, and virtual coaching options. These digital tools allow members to maintain consistency in their wellness routines whether they’re at the club, traveling, or working from home.

Thank you for tuning in to Experience in Golf Clubhouse Design, where we delved into the fascinating world of architecture, interior design, and impact on members lifestyle. We hope you’ve gained valuable insights into the key elements that contribute to a successful golf clubhouse and resort experience. Remember to subscribe and join us for our next episode!